A detailed account of Ant Farms 1975 Media Burn performance a legendary act of consumerist critiqueThis book examines the complex set of cultural references and artmaking strategies informing Ant Farms seminal 1975 performance Media Burn in which a customized Cadillac dubbed the Phantom Dream Car was driven through a wall of burning television sets.Originally conceived as a conceptual architectural practice Ant Farm evolved into a fullservice art collaborative culminating in such notable works as House of the Century 197173 Cadillac Ranch 1974 and The Eternal Frame 1975.In Media Burn the artists flourished in a rich tumult of ideas that engaged contemporary media theory an oddly complicated aesthetic spectacle textual appropriation and an allencompassing branding effort.Written by Steve Seid Berkeley Art MuseumPacific Film Archive and drawing upon a rich visual documentation this book delves into the littleknown critical backstory to this influential performance and video work involving a massive effort to mount a subversive critique of media hegemony while continually reimagining the crux of the performance itself.