Media Burn Ant Farm And The Making Of An Image

A Detailed Account Of Ant Farms 1975 Media Burn Performance, A Legendary Act Of Consumerist Critiquethis Book Examines The Complex Set Of Cultural References And Art-making Strategies Informing Ant Farms Seminal 1975 Performance Media Burn In Which A Customized Cadillac, Dubbed The Phantom Dream Car, Was Driven Through A Wall Of Burning Television Sets.originally Conceived As A Conceptual Architectural Practice, Ant Farm Evolved Into A Full-service Art Collaborative, Culminating In Such Notable Works As House Of The Century (1971-73), Cadillac Ranch (1974) And The Eternal Frame (1975).in Media Burn The Artists Flourished In A Rich Tumult Of Ideas That Engaged Contemporary Media Theory, An Oddly Complicated Aesthetic Spectacle, Textual Appropriation And An All-encompassing Branding Effort.written By Steve Seid (berkeley Art Museumpacific Film Archive), And Drawing Upon A Rich Visual Documentation, This Book Delves Into The Little-known Critical Backstory To This Influential Performance (and Video Work) Involving A Massive Effort To Mount A Subversive Critique Of Media Hegemony While Continually Re-imagining The Crux Of The Performance Itself.