Media Franchising: Creative License and Collaboration in the Culture Industries

CN¥309.00
+ CN¥63.99 送货

Media Franchising: Creative License and Collaboration in the Culture Industries

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Media Franchising: Creative License and Collaboration in the Culture Industries

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CN¥309.00
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描述

The initial success of a single product like X-Men Star Trek and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices as well as the collaborative and creative efforts involved in conceiving sustaining and sharing intellectual properties in media work worlds.
  • Fruugo ID: 348536938-760885823
  • ISBN: 9780814743485

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  • STANDARD: CN¥63.99 - 之间的交付 周四 11 十二月 2025–周三 31 十二月 2025

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