Media Management and Economics Research in a Transmedia Environment

CN¥1,699.00
+ CN¥64.99 送货

Media Management and Economics Research in a Transmedia Environment

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Media Management and Economics Research in a Transmedia Environment

价格： CN¥1,699.00
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描述

Media Management and Economics Research in a Transmedia Environment

This landmark work centers on media management and economics within a diverse international historical and constantly changing environment. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association it represents the most current theory and research in the area.
  • 品牌: Taylor & Francis Ltd
  • 类别: 教育
  • 语言: English
  • 作者: Alan B. Albarran (University of North Texas USA)
  • 出版日期: 2022-01-24
  • 页数: 278
  • 出版社／标签: Taylor & Francis Ltd
  • 格式: Hardback
  • Fruugo ID: 434353372-911560705
  • ISBN: 9780415818155

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