描述
Unique empirically grounded analysis of how audiences negotiate sexism and feminism across media from popular television shows to dating apps.Feminism can reflect the cultural moment especially as media appropriate and use feminist messaging and agenda to various ends. Yet media can also push boundaries exposing audiences to ideas they may not be familiar with and advancing public acceptance of concepts once considered taboo. Moreover audiences are far from passive recipients especially in the digital age. In MediaReady Feminism and Everyday Sexism Andrea L. Press and Francesca Tripodi focus on how audiences across platforms not only consume but also create meaningssometimes quite transgressive meaningsin engaging with media content. If television shows such as Game of Thrones and Jersey Shore and dating apps such as Tinder are sites of persistent everyday sexism then so too are they sites of what Press and Tripodi call mediaready feminism. In developing a sociologically based conception of reception that encompasses medias progressive potential as well as the processes of domestication through which audiences and users revert to more limited cultural schemas Press and Tripodi make a vital contribution to gender and media studies and help to illuminate the complexity of our current moment.
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Fruugo ID:
319006713-708785620
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ISBN:
9781438481951