Ms-63 Product Management - Panel

Ms-63 Product Management Topic Covered Block-1 Product Management- Introduction Unit-1 Product Management - Basic Concepts Unit-2 The Product Management Process Unit-3 The Product Planning System Block-2 Managing Products Unit-4 Product Line Decisions Unit-5 Product Life Cycle Unit-6 Product Portfolio Unit-7 Product Pricing Block-3 Branding And Packaging Decisions Unit-8 Branding Decisions Unit-9 Product Positioning Unit-10 Brand Equity Unit-11 Packaging Decisions Block-4 Product Development Unit-12 Organising For Product Development Unit-13 Generation, Screening And Development Product Ideas Unit-14 Economic Analysis -evaluation Product Ideasconcepts Block-5 Implementing Product Decision Unit-15 Concept Development And Testing Unit-16 Physical Development Of The Product Unit-17 Pretest Marketing And Test Marketing Unit-18 Product Launch Total-5- Solved-0, Unsolved-5 June (2020,2021,2022) December (2020,2021)