Mubi And The Curation Model Of Video On Demand

Subscription Video On Demand (svod) Represents The Fastest-growing Means To Consume Films And Series. Although Market Leaders Netflix And Amazon Prime Have Received Much Scholarly Attention For The Way That They Use Algorithms And Big Data To Connect Users To Content, There Is Another Significant, Relatively Unexamined Model: Curation-style Services Such As Bfi Player, Ifc Unlimited, The Criterion Channel Or Mubi - The Latter, Which Forms The Focus Of This Book, Claims To Be The Worlds Most Subscribed Independent Video On Demand Service. These Platforms Take Advantage Of Common Anxieties About Algorithms, Cultural Surplus And Filter Bubbles To Promote Discovery, Human-generated Recommendations And Quality Over Quantity Of Content.