Multimodality Learning And Communication A Social Semiotic Frame - Jeff Bezemer

This State-of-the-art Account Of Research And Theorizing Brings Together Multimodality, Learning And Communication Through Detailed Analyses Of Signmakers And Their Meaning-making In Museums, Hospitals, Schools And The Home Environment. By Analyzing Video Recordings, Photographs, Screenshots And Print Materials, Jeff Bezemer And Gunther Kress Go Well Beyond The Comfortable Domains Of Traditional Sites Of (social) Semiotic And Multimodal Research. They Steer Away From Spurious Invention And Naming Of Ever More And Exciting Domains, Focusing Instead On Fundamentals In Assembling A Set Of Tools For Current Tasks: Namely, Describing And Analyzing Learning And Communication In The Contemporary World As One Integrated Field.