Music Commerce In Africa

This Book, Music Commerce In Africa, Comes At A Significant Moment In The Story Of The Music Industry On The Continent. For Many Years, There Has Been Constant Chatter About This So-called Potential But In The Last Two Years, We Have Seen Tangible Displays Of The Endless Possibilities. We Are Seeing Huge Breakout African Hits Such As Master Kgs Jerusalema And Ckays Love Nwantiti, The Likes Of Which Have Not Been Seen Before; We Are Witnessing The Rise Of African Artists Building Real Global Audiences And Beginning To Stand Shoulder To Shoulder With Their Western Peers; And Most Importantly, We Are Seeing Cross-pollination Of The African Sound, With A Real Infusion Into The Pop Music Lexicon.