Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research

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Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research

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Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research

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描述

Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research

Netnography has become an essential tool for qualitative research in the dynamic complex and conflicted worlds of contemporary technoculture. In this volume thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.
  • 品牌: Taylor & Francis Ltd
  • 类别: 参考
  • 语言: English
  • 作者: Robert V. Kozinets
  • 出版日期: 2022-01-23
  • 页数: 326
  • 出版社／标签: Taylor & Francis Ltd
  • 格式: Hardback
  • Fruugo ID: 343440490-752536490
  • ISBN: 9780367431426

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