As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored. Our scientists have developed a one-of-a-kind PROTEIN FUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. Color Assure : Shampoo, with our exclusive PROTEIN FUSION blend with Elastin Protein and Quinoa, cleanses color treated hair while enhancing its vibrancy. Sulfate free. Usage: Apply to wet hair. Lather. Rinse. Follow with Color Assure Conditioner.Nexxus Color Assure for Treated Hair Shampoo, 16.5 oz: Sulfate free shampoo (16.5 oz) cleanses color treated hair for long lasting vibrancy Infused with an exclusive PROTEIN FUSION blend with Elastin Protein and Quinoa Gently cleanses color treated hair while enhancing its color vibrancy. 0% Silicone % sulfate free formula Use with Color Assure Long Lasting Vibrancy Conditioner for up to 8 weeks or 40 washes of color vibrancy For long lasting color vibrancy Expiration Date: We have fresh stock each week with exceptional expiration dates prior to JANUARY 2024. Products will expire no later than six months to 1 year after receipt. Product Packaging: Please note that some manufacturer may often change their packaging. This product may arrive different from what is pictured. We will always ship the most up-to-date packaging to our customers. Please contact us if you have any questions about this product or would like to request an older version of this product. Healthcare Disclaimer: Content on this site is for reference purposes only. does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. UPC: 605592005039 Weight: 23.97 oz OSE: MY20130-01-1798-2022616-WAL233857047