NOT YOUR MOTHER'S BLONDE MOMENT SHAMPOO gently cleanses and moisturizes while dark violet pigments combat unwanted brassy hair and yellow tones to help maintain your color and highlights. For natural, dyed, balayage, ombre or highlighted blonde hair Dark violet pigments reduce brass and fight against yellow tones Gently cleanses and moisturizes Formulated with violet rice extract Formulated without sulfates, silicones, parabens, gluten, phthalates Ingredients Please refer to product packaging for the most up-to-date ingredient list. Suggested Use Use 2-3 times a week in place of regular shampoo Lather and work into wet hair Rinse thoroughly Follow with Blonde Moment Purple Conditioner Safe for natural hair and color-treated hair.