NOT YOUR MOTHER'S CURL TALK CURL CARE SHAMPOO provides a gentle, sulfate-free, and silicone-free cleansing experience designed specifically for curly hair. This formula removes build-up while helping to maintain hydrated, healthy, and defined curls. Deep yet gentle cleanse for curly hair types Helps maintain hydration and curl health Free from sulfates, silicones, parabens, phthalates, and drying alcohols Infused with protein for added strength Ingredients Rice Curl Complex: a blend of rice, keratin amino acids, and enzymes that hydrate, condition, and enhance curl retention Suggested Use Apply to wet hair, lather, and rinse thoroughly. For optimal results, follow with the Curl Talk 3-in-1 Conditioner. Safe for use on natural and color-treated hair. Can be used daily or as needed to remove buildup without over-drying.