Create maximized definition and shine. Not Your Mother’s Curl Talk Defining Cream helps seal in moisture and control frizz for defined, manageable and bouncy locks. Formulated with Rice Curl Complex – a blend of rice, keratin amino acids, and enzymes to hydrate, condition, protect, and enhance curl retention. Founded in 2010 in Tampa, FL, at Not Your Mother’s we believe in creating innovative hair products, for all hair types, that provide no fuss, simple and proven solutions that empower you to freely express and celebrate your uniqueness. Plus, the best form of expression is rocking your own personal style, right? Dry Shampoo is our best friend, we’re all about embracing natural curls and we love to kick brass with our blue and purple toning shampoo and conditioners. We crave creativity and formulate our holy grail products with only the good stuff - because why ruin a good thing or a good hair day?​ Suggested Use: Instructions: How to use hair cream: On damp hair apply a small amount evenly from roots to ends, adding more as needed. Air dry or style as desired. Safe for natural and color-treated hair. UPC: 688047130623 Weight: 0.75 lbs