Banish brassy, yellow and orange tones with this tone correcting, 97% natural Purple Shampoo by Noughty. Blonde, silver & grey hair is left looking brighter, fresher and rejuvenated. Enriched with blueberry & blackcurrant to help keep hair looking & feeling healthy while replenishing lost moisture. Benefits This tone correcting purple pigmented shampoo is perfect for correcting brassiness, yellow, and orange tones. It works to brighten hair leaving it shiny, healthier-looking and rejuvenated.Packed with berry-rich ingredients of Blueberry and Blackcurrant, this tone corrector shampoo gently cleanses and tones hair whilst hydrating and nourishing locks.gives suppleness and natural shine.Great for blonde, silver and grey hair.97% Natural Ingredients, 100% Vegan and Cruelty Free.100% ethically traded and sustainably sourced.Women founded by Natural Beauty Experts.Numerous formulation testing and complying to European Cosmetic Regulations ensures the highest quality standards and performance. Key Ingredients GLYCERINE: A moisture maven - this humectant works to soften and smooth as well as helping hair retain its moistureBLUEBERRIES: Whether in your breakfast bowl or haircare they hydrate and help keep hair looking and feeling healthyBLACKCURRANT: An antioxidant powerhouse extracted to help hair replenish lost moistureVIOLET PIGMENTS: Balancing the brass comes from one of Noughty's 3% synthetic ingredients, driving performance alongside natural ingredients; violet pigments have color correcting superpowers: neutralizing warm hues by toning them down Formulated Without SulfatesSiliconesParabensPhthalates Suggested Use: Activate shampoo by rubbing a small amount of product in hands with a little water then massage into hair working from root to tip. Once lathered and worked through the hair leave on for 1 to 3 minutes. If this is your first time using a purple shampoo or Purple Reign, leave it on for a minute; you can always leave it on longer next wash. Rinse completely from scalp to ends. Repeat if necessary. Note: Purple shampoo is to be used alongside your normal shampoo and usage frequency will depend on how quickly your hair needs a refresh. Expiration Date: We have fresh stock each week with exceptional expiration dates prior to APRIL 2024. Products will expire no later than six months to 1 year after receipt. Product Packaging: Please note that some manufacturer may often change their packaging. This product may arrive different from what is pictured. We will always ship the most up-to-date packaging to our customers. Please contact us if you have any questions about this product or would like to request an older version of this product. Healthcare Disclaimer: Content on this site is for reference purposes only. OTC Shoppe Express does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions.