Obsessed - Emily Heyward

The 2020 Porchlight Marketing & Sales Book Of The Year The Cofounder And Chief Branding Officer Of Red Antler, The Branding And Marketing Company For Startups And Ventures, Explains How Hot Brands Like Casper, Allbirds, Sweetgreen, And Everlane Build Devoted Fan Followings Right Out Of The Gate. Were In The Midst Of A Startup Revolution, With Brands Popping Up Every Day, Taking Over Our Feeds And Vying For Our Affection. Every Category Is Up For Grabs, And Traditional Brands Are Seeing Their Businesses Erode As Hundreds Of Small Companies Encroach On Their Territory, Each Hoping To Become The Next Runaway Success.