You know your product is awesomeampampmdashbut does anybody else Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isnampamprsquot a matter of following trends comparing yourself to the competition or trying to attract the widest customer base.So what is it April Dunford positioning guru and tech exec will enlighten you.Her new book Obviously Awesome shows you how to find your productampamprsquos ampampldquosecret sauceampamprdquoampampmdashand then sell that sauce to those who crave it. Having spent years as a startup executive with 16 product launches under her belt and a consultant whoampamprsquos worked on dozens more Dunford speaks with authority about breaking through the noise of a crowded market.Punctuated with witty anecdotes and compelling case studies Dunfordampamprsquos book is at once entertaining and illuminating.