On Aesthetic And Cultural Issues In Pragmatic Translation

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+ CN¥96.49 送货

On Aesthetic And Cultural Issues In Pragmatic Translation

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On Aesthetic And Cultural Issues In Pragmatic Translation

  • 品牌: Unbranded
价格： CN¥479.00
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描述

This book focuses on the crosscultural advertising communication and aesthetic issues ofampampnbspbrands and brand slogans. Based on the pragmatic translating theories and case studies ofampampnbspa fewampampnbspclassic brand translations the book puts forward the Three Aesthetic Principles of translating brands. The bookampampnbspspecial features the cultural in addition to the business aspect of introducing China Timehonored Brands to foreign markets. Readers willampampnbsplearn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.
  • 品牌: Unbranded
  • 类别: 杂志
  • 语言: English
  • 作者: Feng & Xiuwen Shangh
  • 长度: 158
  • 出版日期: 2020-04-28
  • 出版社／标签: Taylor & Francis Ltd
  • 格式: Paperback
  • Fruugo ID: 320439651-711383967
  • ISBN: 9780367516598

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