Paul Mitchell Platinum Blonde Shampoo is a violet-tinted formula designed to enhance blonde, gray, silver, and white hair. This color-safe cleanser cools brassy tones while hydrating and adding shine to natural and color-treated hair. Key Benefits: Cools brassy tones in light-colored hair Hydrates and intensifies shine Suitable for natural and color-treated hair Features: Refreshing cucumber melon scent with soft floral notes Color-safe formula Paraben-free Gluten-free Ingredients Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol Denat., Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Acid Violet 43 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol Suggested Use Apply to wet hair Massage into a lather Leave on hair for 1-5 minutes Rinse thoroughly Repeat if needed Note: For best results, use with Platinum Blonde Conditioner and Platinum Blonde Toning Spray. Precautions: Avoid contact with eyes. Discontinue use if any adverse reaction occurs.