Paul Mitchell Platinum Blonde Shampoo is a purple shampoo formulated to reduce unwanted brassy tones in blonde, highlighted, gray, or white hair. Its gentle cleansing agents help hydrate hair and enhance shine, making it ideal for both natural and color-treated hair. Neutralizes brassy tones Hydrates and boosts shine Suitable for natural, color-treated, and lightened hair Features a refreshing cucumber melon scent with floral notes Color safe, paraben free, and gluten free Ingredients Aqua (Water, Eau) Sodium Myreth Sulfate Cocamidopropyl Betaine Alcohol Denat. Glycerin Cocamide MIPA Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract Simmondsia Chinensis (Jojoba) Leaf Extract Algae Extract Aloe Barbadensis Leaf Extract Anthemis Nobilis Flower Extract Rosmarinus Officinalis (Rosemary) Leaf Extract Glyceryl Distearate Di-C12-13 Alkyl Malate Sodium Chloride Propylene Glycol Guar Hydroxypropyltrimonium Chloride Tetrasodium EDTA Sodium Sulfate Citric Acid Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone PEG-12 Dimethicone Magnesium Nitrate Magnesium Chloride Methylchloroisothiazolinone Methylisothiazolinone Acid Violet 43 (Ext. Violet 2) Parfum (Fragrance) Benzyl Benzoate Benzyl Alcohol Suggested Use Massage into wet hair and leave on for 1-5 minutes. Rinse thoroughly. Repeat as needed. For optimal results, use with Platinum Blonde Conditioner and Platinum Blonde Toning Spray. Avoid contact with eyes. If any adverse reaction occurs, discontinue use and seek advice from a healthcare professional if necessary.