Performing Consumers Global Capital And Its Theatrical Seductions
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Performing Consumers Global Capital And Its Theatrical Seductions
Performing Consumers Is An Exploration Of The Way In Which Brands Insinuate Themselves Into The Lives Of Ordinary People Who Encounter Them At Branded Superstores. Looking At Our Performative Desire To 'try On' Otherness, Maurya Wickstrom Employs Five American Brandscapes To Serve As Case Studies: Ralph Lauren; Niketown; American Girl Place; Disney Store And The Lion King; And The Forum Shops At Caesars Palace In Las Vegas. In This Post-product Era, Each Builds For The Performerconsumer An Intensely Pleasurable, Somatic Experience Of Merging Into The Brand And Reappearing As The Brand, Or The Brands Fictional Meanings.
- 品牌: Taylor & Francis Ltd
- 类别: 音乐、 舞台与银幕
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语言: English
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作者: Maurya Wickstrom
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长度: 186
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出版日期: 2006-05-15
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出版社／标签: Taylor & Francis Ltd
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格式: Paperback
- Fruugo ID: 526278968-1068091538
- ISBN: 9780415339452
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