Persuasive 40 Lessons In Communicating For The Common Good - Marrianne McMullen
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Persuasive 40 Lessons In Communicating For The Common Good - Marrianne McMullen
Pgt;a Novel Model For Planning Effective Communications Campaignslt;pgt;pgt;communications Is A Fast-growing Profession. The Need To Create, Edit, Translate, And Disseminate Information Through A Variety Of Different Platforms Is Creating An Increased Demand For People With These Skills.pgt;pgt;persuasive Introduces The Persuasion Matrix, A Model For Planning Communication Campaigns Based In Persuasion Research. Marrianne Mcmullen Draws On Her Wide-ranging And High-profile Career To Share Her Hard-earned Wisdom Gleaned From Her Work As A Journalist, With Labor Unions, With Dc Public Schools, And On President Barack Obamas Campaigns; She Also Served As An Appointee In Both His Terms.
- 品牌: Unbranded
- 类别: 商业、 金融与法律
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语言: English
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作者: Marrianne McMullen
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出版日期: 2024-08-01
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页数: 192
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出版社／标签: Georgetown University Press
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格式: Hardcover
- Fruugo ID: 435224252-912875964
- ISBN: 9781647124656
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