Persuasive - Marrianne McMullen - Business communication and presentation - Georgetown University Press - Hardback

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Persuasive - Marrianne McMullen - Business communication and presentation - Georgetown University Press - Hardback

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Persuasive - Marrianne McMullen - Business communication and presentation - Georgetown University Press - Hardback

  • 品牌: Unbranded
价格： CN¥269.00
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Persuasive - Marrianne McMullen - Business communication and presentation - Georgetown University Press - Hardback

A novel model for planning effective communications campaignsCommunications is a fast-growing profession. The need to create, edit, translate, and disseminate information through a variety of different platforms is creating an increased demand for people with these skills.Persuasive introduces the Persuasion Matrix, a model for planning communication campaigns based in persuasion research. Marrianne McMullen draws on her wide-ranging and high-profile career to share her hard-earned wisdom gleaned from her work as a journalist, with labor unions, with DC public schools, and on President Barack Obama's campaigns; she also served as an appointee in both his terms.
  • 品牌: Unbranded
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Marrianne McMullen
  • 页数: 192
  • 出版社／标签: Georgetown University Press
  • 格式: Hardback
  • Fruugo ID: 435224252-912875964
  • ISBN: 9781647124656

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