Platform Power And Policy In Transforming Television Markets - Tom Evens
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Platform Power And Policy In Transforming Television Markets - Tom Evens
This Book Seeks To Investigate 'platform Power' In The Multi-platform Era And Unravels The Evolution Of Power Structures In The Tv Industry As A Result Of Platformisation. Multiple Tv Platforms And Modes Of Distribution Are Competing-not Necessarily In A Zero-sum Game-to Control The Market. In The Volume, The Contributors Work To Extend Established 'platform Theory' To The Tv Industry, Which Has Become Increasingly Organised As A Platform Economy.
- 品牌: Unbranded
- 类别: 社会与政治
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语言: English
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作者: Tom Evens
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出版日期: 2018-04-13
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页数: 316
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出版社／标签: Springer Nature B.V
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格式: Hardcover
- Fruugo ID: 471488791-986689020
- ISBN: 9783319742458
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