Positioning Services In Competitive Markets - WIRTZ JOCHEN
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Positioning Services In Competitive Markets - WIRTZ JOCHEN
What Makes Consumers Or Institutional Buyers Select, And Remain Loyal To, One Service Provider Over Another? Without Knowing Which Product Features Are Of Specific Interest To Customers, It Is Hard For Managers To Develop An Appropriate Strategy. As Competition Intensifies In The Service Sector, It Is Becoming More Important For Service Organizations To Differentiate Their Products In Ways Meaningful To Customers.
- 品牌: Unbranded
- 类别: 商业、 金融与法律
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语言: English
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作者: WIRTZ JOCHEN
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出版日期: 2017-08-06
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页数: 50
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出版社／标签: World Scientific Publishing Co Pte Ltd
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格式: Paperback
- Fruugo ID: 459917478-968200606
- ISBN: 9781944659127
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