Positioning The Brand An Inside-out Approach - Rik Riezebos
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Positioning The Brand An Inside-out Approach - Rik Riezebos
Positioning Is Hot. Not Only In The Realm Of Consumer Goods Manufacturers, But Also For Other Companies, Institutions, Governments And Even Individual Persons. An Explosion Of Good Quality Products On The Market And Targeted Media And Advertising Campaigns Has Led To An Increasing Interest From Organizations As To How To Strategically Position Their Brand.
- 品牌: Unbranded
- 类别: 商业、 金融与法律
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语言: English
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作者: Rik Riezebos
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出版日期: 2011-11-23
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页数: 210
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出版社／标签: Taylor & Francis Ltd
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格式: Paperback
- Fruugo ID: 469861536-983843082
- ISBN: 9780415665193
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