Administrators of museums and other informallearning centers often need to demonstrate in some tangible way the effectiveness of their institutions as teaching tools. Practical Evaluation Guide discusses specific methods for analyzing audience learning and behavior in museums zoos botanic gardens nature centers camps and youth programs. The Practical Evaluation Guide is an allinone resource to guide professionals working in museums and other informal educational institutions. This new edition includes updates throughout and features a brandnew chapter on evaluating digital interactive exhibits. The section on observational tools includes a new section on using video recordings and the section on interviews includes recent studies from countries outside the U.S. This book serves as a basic easytofollow guide for museum professionals and students who want to understand the effects of such public institutions on the people who visit them.