Practical Guide To Comparative Advertising Dare To Compare
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- 品牌: Elsevier Inc
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Practical Guide To Comparative Advertising Dare To Compare
Practical Guide To Comparative Advertising: Dare To Compare Is An Authoritative, Engaging Handbook On Comparative Advertising For Food And Non-food Consumer Products. Claim Substantiation Is A Common Stakeholder Interest Among Management, Advertisers, Lawyers And Researchers. This Handbook Covers The Corporate Culture And Strategic Goals That Encourage Comparative Advertising, Laws And Regulations, Standards For Research Evidence, And Examples That Bring The Concepts To Life.
- 品牌: Elsevier Inc
- 类别: 计算机与互联网
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语言: English
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作者: Ruth M. Corbin
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出版日期: 2018-11-26
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页数: 194
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出版社／标签: Elsevier Inc
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格式: Paperback
- Fruugo ID: 550906370-1115584266
- ISBN: 9780128054710
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