Practice Of Market Research - Yvonne McGivern

Learn The Techniques And Practical Tasks Involved In Designing And Running A Research Project The Practice Of Market Research: From Data To Insight, 5th Edition, By Mcgivern Offers A Thorough Introduction To The Practice Of Market And Social Research. It Is Structured Around The Research Process From Defining The Problem To Be Researched To Communicating The Insight Which The Research Produces. An Ideal Companion For A Market Research Student Or Anyone Doing A Research Project, The Book Takes You Through Data Analytics And Data Mining In A Market Research Context, In Addition To Explaining The Ethical, Legal And Regulatory Context In Which Research Operates.