Price Management Strategy Analysis Decision Implementation - Hermann Simon
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Price Management Strategy Analysis Decision Implementation - Hermann Simon
In This Book, The World's Foremost Experts On Pricing Integrate Theoretical Rigor And Practical Application To Present A Comprehensive Resource That Covers All Areas Of The Field. This Volume Brings Together Quantitative And Qualitative Approaches And Highlights The Most Current Innovations In Theory And Practice. Going Beyond The Traditional Constraints Of Price Theory And Price Policy, The Authors Coined The Term Price Management To Represent A Holistic Approach To Pricing Strategy And Tactical Implementation.
- 品牌: Unbranded
- 类别: 商业、 金融与法律
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语言: English
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作者: Hermann Simon
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出版日期: 2018-12-20
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页数: 578
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出版社／标签: Springer Nature B.V
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格式: Hardcover
- Fruugo ID: 469773200-983728109
- ISBN: 9783319994550
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