Pricing Services And Revenue Management - WIRTZ JOCHEN
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Pricing Services And Revenue Management - WIRTZ JOCHEN
Creating A Viable Service Requires A Business Model That Allows For The Costs Of Creating And Delivering The Service, In Addition To A Margin For Profits, To Be Recovered Through Realistic Pricing And Revenue Management Strategies. However, The Pricing Of Services Is Complicated. Pricing Services And Revenue Management Explains How To Set An Effective Pricing And Revenue Management Strategy That Fulfils The Promise Of The Value Proposition So That A Value Exchange Takes Place.
- 品牌: Unbranded
- 类别: 商业、 金融与法律
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语言: English
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作者: WIRTZ JOCHEN
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出版日期: 2017-08-17
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页数: 70
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出版社／标签: World Scientific Publishing Co Pte Ltd
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格式: Paperback
- Fruugo ID: 459917419-968200510
- ISBN: 9781944659189
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