Pro Logo Brands As A Factor Of Progress - M. Chevalier
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Pro Logo Brands As A Factor Of Progress - M. Chevalier
The Authors Of This Book Are Top Executives In The Luxury Goods Industry. In An Environment In Which Brands Have Come Under Attack They Argue That Brands Can Be Factors Of Progress If They Are Correctly Managed. The Book Includes An Analysis Of Brand Nature And History And Highlights The Importance Of Semiotics In The Management Of Brand Identity.
- 品牌: Unbranded
- 类别: 商业、 金融与法律
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语言: English
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作者: M. Chevalier
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出版日期: 2004-01-01
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页数: 336
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出版社／标签: Springer Nature B.V
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格式: Paperback
- Fruugo ID: 435181965-912822918
- ISBN: 9781349514113
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