Product Placement in Hollywood Films: A History

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Product Placement in Hollywood Films: A History

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Product Placement in Hollywood Films: A History

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Product Placement in Hollywood Films: A History

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. This work addresses such topics as televisions conditioning of filmgoers to accept commercials companies donation of props the debate about smoking and drinking in and product displacement.
  • Fruugo ID: 343478227-752574416
  • ISBN: 9780786419043

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