Promotional Cultures: The Rise and Spread of Advertising Public Relations Marketing and Branding

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Promotional Cultures: The Rise and Spread of Advertising Public Relations Marketing and Branding

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Promotional Cultures: The Rise and Spread of Advertising Public Relations Marketing and Branding

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Promotional Cultures: The Rise and Spread of Advertising Public Relations Marketing and Branding

In the twenty-first century promotion is everywhere and everything has become promotable: everyday goods and organizations people and ideas cultures and futures. This engaging book looks at the rise of advertising public relations branding marketing and lobbying and explores where our promotional times have taken us.
  • 品牌: John Wiley and Sons Ltd
  • 类别: 社会与政治
  • 语言: English
  • 作者: Aeron Davis (Goldsmiths University of London)
  • 出版日期: 2023-02-15
  • 页数: 216
  • 出版社／标签: John Wiley and Sons Ltd
  • 格式: Hardback
  • Fruugo ID: 434373220-911580632
  • ISBN: 9780745639826

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