PURA D'OR Hair Loss Prevention Therapy Shampoo is a clinically tested formula proven to reduce hair loss due to breakage.* Our exclusive blend of 12 key active ingredients helps to improve volume, thickness, shine, split ends and scalp health. Niacin, Biotin, Argan Oil, and other natural ingredients help to invigorate and purify the scalp, while encouraging strand strength and resiliency. Free from harsh chemicals, environmentally responsible, hypo-allergenic, vegan and cruelty free.*Based on results of tress test study analyzing breakage after using the PURA D'OR Shampoo and Conditioner System vs. regular shampoo alone. Directions: MRECTIONS: Apply to wet hair. Work into a rich lather, massage, lepe i ralp for 2 minutes. Rinse. For best results follow with PURA DOR BI Linning Therapy Ingredients: DECOLORIZED ALOE BARBADENSIS (ALOE VERA) LEAF JUICE~, SODIUM LAURYLGLUCOSIDES, HYDROXYPROPYL BIS-HYDROXYETHYLDIMONIUM CHLORIDE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM COCOAMPHOACETATE, POLYQUATERNIUM-73, COCAMIDE MIPA, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL~, ARGANIA SPINOSA (ARGAN) KERNEL OIL~, BIOTIN, NIGELLA SATIVA (BLACK CUMIN) SEED OIL~, PHYLLANTHUS EMBLICA (AMLA) FRUIT OIL~, URTICA DIOICA (NETTLE) LEAF EXTRACT~, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT~, CEDRUS ATLANTICA (CEDARWOOD) BARK OIL~, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL~, SALVIA SCLAREA (CLARY) OIL~, POLYGONUM MULTIFLORUM (HE SHOU WU) ROOT EXTRACT~, CITRUS LIMON (LEMON) PEEL OIL~, HIBISCUS SABDARIFFA (HIBISCUS) FLOWER EXTRACT~, NICOTINIC ACID (NIACIN)~, ZINC, TOCOPHEROL (VITAMIN E)~, SOY ISOFLAVONE~~, BETA-SITOSTEROL, CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT~, CAPRYLHYDROXAMIC ACID, CAPRYLYL GLYCOL, GLYCERIN~, CITRIC ACID. ~CERTIFIED ORGANIC, ~~NON-GMO Allergies: PRECAUTION: For external use only. Do not apply to broken, irritated skin or areas affected by rashes. Discontinue use and consult your doctor if skin sensitivity occurs. Avoid contact with eyes. Do not use on children or animals. Do not ingest. Keep out of reach of children.