Humans have always been fascinated by the workings of the mind and now more than ever neuroscience has become a popular area of inquiry. While neuroscience advertises itself as an interdisciplinary field drawing on biology physics engineering and psychology to date it has engaged less often with the humanities. In this transdisciplinary work Jordynn Jack aims to show how the humanitiesand in particular rhetorichave much to add to the neurosciences offering rich insights into the ways in which the brain is enmeshed in the body in culture and in discourse. Jackampampnbspfirst looks at the problem of neurohypeexaggerated or oversimplified claims that essentialize brains and make them uncritically realquestioning some of the fundamental assumptions about the brain that experimental protocols and psychological concepts rely on. Then through examples of research on sex and gender political orientation and affectampampnbspJackampampnbspdemonstrates how a rhetoricalmaterial approach can help to generate alternative approaches to studying the brain that might mitigate the problem of neurohype. Byampampnbspraveling outampampnbspthe roots of neurohype andampampnbspraveling backampampnbspits use through timeampampnbspRaveling the Brainampampnbspshows how rhetoric and neuroscience might beampampnbspraveled togetherampampnbspor intertwined to create a stronger transdisciplinary approach that might enrich our understanding of those issues of interest to neuroscientists and humanists alike.ampampnbsp ampampnbsp