Redken Color Extend Blondage Purple Shampoo is specially formulated for blonde and highlighted hair. This color-depositing shampoo gently cleanses while featuring key ingredients like Citric Acid to repair hair from the core and pure violet pigments to help eliminate unwanted brassiness, resulting in a cooler, brighter blonde tone. Gently cleanses and promotes softness. Repairs and strengthens hair from within with Citric Acid. Pure violet pigments neutralize brassiness for a more vibrant blonde. Ingredients Citric Acid: Repairs hair from the core. Pure Violet Pigments: Neutralize and remove unwanted brassiness. Suggested Use Apply to wet hair and lather for even distribution. Leave on for 3-5 minutes for maximum toning effect. Rinse thoroughly and follow up with Redken Color Extend Blondage Conditioner for optimal results. For best results, use gloves when applying to avoid potential temporary staining.