Relationship Marketing Gaining Competitive Advantage Through Customer Satisfacti - Springer Nature B.V

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Relationship Marketing Gaining Competitive Advantage Through Customer Satisfacti - Springer Nature B.V

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Relationship Marketing Gaining Competitive Advantage Through Customer Satisfacti - Springer Nature B.V

Relationship Marketing Provides A Comprehensive Overview Of The Fundamentals And Important Recent Developments In This Fast-growing Field. This Book Makes A Landmark Contribution In Assembling Some Of The Best Contemporary Thinking About Relationship Marketing Illustrated With Concrete Descriptions Of Companies In The Automobile Industry, Consumer Electronics, Public Utilities And So On, Which Are Implementing Relationship Marketing. I Highly Recommend This To All Companies Who Want To See What Their Future Success Will Require.
  • 品牌: Unbranded
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Springer Nature B.V
  • 出版日期: 2010-12-01
  • 页数: 480
  • 出版社/标签: Springer Nature B.V
  • 格式: Paperback
  • Fruugo ID: 469774547-983729469
  • ISBN: 9783642086229
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