Reputational Crises Unspun A Stakeholder Solution To Reputational Crises

This Book Reviews Dominant Crisis Communication Theories, Which According To Many Scholars Are Either Too Narrow Or Broad For Practical Application To All Types Of Reputational Crises. Freeman, As The Progenitor Of Modern Stakeholder Theory, Has Spent Much Time Since The Original Publication Trying To Remove The Primary Focus From Companies To That Of Achieving Broader Positive Outcomes For Organisations, Populations, And The Operating Environment. This Book Embraces The Ethos Of Freemans Revisions And Applies It To Crisis Communication Through Placing The Reputational Crisis At The Centre Of A Stakeholder Map, Where Other Literature Places The Company At The Centre Of The Stakeholder Map.