Resistance to Innovation: Its Sources and Manifestations

CN¥469.00
+ CN¥64.99 送货

Resistance to Innovation: Its Sources and Manifestations

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Resistance to Innovation: Its Sources and Manifestations

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Resistance to Innovation: Its Sources and Manifestations

Every year about 25 000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation.
  • Fruugo ID: 434306731-911513736
  • ISBN: 9780226632605

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