Banish grays and reclaim youthful-looking hair, with Keratin Color from Schwarzkopf. NEW Keratin Color True Blonde shades provides up to 100% gray coverage and up to 80% less breakage (vs. untreated hair). The protective pre-color serum conditions the hair before coloring for a more even color from root to tip and the K-Bond-Plex anti-brass purple conditioner works to neutralizes brass for a cool blonde effect while it repairs the inner hair structure for healthy looking hair. Color your hair with confidence and care – Keratin Color leaves your hair looking renewed, healthy, and strong If your hair is longer than shoulder length, we recommend using 2 boxes of Keratin Color hair dye for the application. Long-lasting permanent color with pre-color serum for strong and healthy-looking hair 100% gray coverage with long-lasting color intensity Provides up to 80% less hair breakage (vs. untreated hair) Even color result from root to tip Anti-brass purple conditioner Looking to extend your color? Try Schwarzkopf’s Color Boost, an in-shower customizable color vibrancy booster. Just mix 1-5 drops into your favorite conditioner to increase color intensity between colorings. UPC: 017000329024 Weight: 0.5 lbs RKU: WAL397204721