24 / 7 Sensitivity ProtectionMaximum Strength with Fluoride. 1 Dentist Recommended Brand | 9 out of 10 Dentists Recommended BrandUse Sensodyn Whenever You Normally Brush: It Contains Potassium Nitrate, Clinically Proven to Help Reduce Painful Sensitivity It Helps Provide Fast Relief to Tooth Sensitivity It Has Fluoride to Support Cavity Protection It Helps Fight Tartar & Plaque Build-Up above the Gum Line, & Promotes Healthy Gums with Regular Brushing Its Great Taste Helps Keep Your Mouth Feeling Fresh & Clean It Helps Whiten Teeth by Removing Surface Stains Suggested Use: Adults and Children 12 years and over: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush;Brush teeth for at least one minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician;Make sure to brush all sensitive areas of the teeth Children under 12 year: Consult a dentist or physician UPC: 310158083757 Weight: 0.63 lbs