24 / 7 Sensitivity ProtectionMaximum Strength with Fluoride. 1 Dentist Recommended Brand | 9 out of 10 Dentists Recommended BrandUse Sensodyne Whenever You Normally Brush: It Contains Potassium Nitrate Clinically Proven to Help Reduce Painful Sensitivity It Helps Provide Fast Relief It Has Fluoride to Support Cavity Protection Its Great Taste Helps Keep Your Mouth Feeling Fresh & Clean This product contains no sugar. Suggested Use: Adults and children 12 years of age and older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush;Brush teeth thoroughly for at least 1 minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician;Make sure to brush all sensitive areas of the teeth Children under 12 years of age;Consult a dentist or physician UPC: 310158081111 Weight: 0.63 lbs RKU: B0014E4KY8