Services Marketing 9th Ed - WIRTZ JOCHEN

CN¥599.00
+ CN¥152.49 送货
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Services Marketing 9th Ed - WIRTZ JOCHEN

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由……售出:

Services Marketing 9th Ed - WIRTZ JOCHEN

  • 品牌: Unbranded

CN¥599.00

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+ CN¥152.49 送货

14天退货政策

由……售出:

CN¥599.00

有货
+ CN¥152.49 送货

14天退货政策

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描述

Services Marketing 9th Ed - WIRTZ JOCHEN

Services Marketing: People, Technology, Strategy Is The Ninth Edition Of The Globally Leading Textbook For Services Marketing By Jochen Wirtz And Christopher Lovelock, Extensively Updated To Feature The Latest Academic Research, Industry Trends, New Technologies Such As Artificial Intelligence And Robotics, And New Business Models Including Peer-to-peer Sharing Platforms. This Textbook Takes On A Strong Managerial Approach Presented Through A Coherent And Progressive Pedagogical Framework Rooted In Solid Academic Research.
  • 品牌: Unbranded
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: WIRTZ JOCHEN
  • 页数: 600
  • 出版社／标签: World Scientific Publishing Co Pte Ltd
  • 格式: Paperback
  • Fruugo ID: 80337193-166283616
  • ISBN: 9781944659820

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