Active strengthening ingredients help smooth rough, uneven textures and control frizz. This low-lather shampoo gently cleanses and conditions hair, while replacing lost moisture. Certified organic Shea Butter, revitalizing Tahitian Noni and Monoi Oil, blended with Keratin, Peptides, and Botanical Extracts to strengthen and condition frizzy, flyaway hair.Tahitian Noni - Antioxidant Vitamin C helps maintain hair's health. Monoi Oil - Reparative benefits revive dry, damaged hair. Keratin - Smoothes and reduces flyaways while moisturizing hair. Peptides - Antioxidant protection helps promote healthy hair growth. Botanical Extracts - Heat-activated enzymes strengthen and protect hair during heat styling.How to Use:Apply to wet hair and massage in for a minimum of 30 seconds. Rinse and repeat as needed. Gently pat or squeeze hair dry to remove excess moisture. For lasting frizz-free results, follow with SMOOTH & REPAIR RINSE-OUT CONDITIONER. Style as desired.