Shimmer Lights Purple Shampoo is a protein-enriched, color-enhancing formula designed specifically for blonde, silver, or gray hair. It helps to neutralize brassiness, refresh faded highlights, and brighten dull tones, leaving hair with a radiant and balanced finish. Ingredients Water/Eau Sodium Laureth Sulfate Sodium Lauryl Sulfate Cocamidopropyl Betaine Glycol Distearate Fragrance/Parfum Glycol Stearate Disodium Phosphate Sodium Benzoate Ricinoleamidopropyl Ethyldimonium Ethosulfate Cocamide MEA Linoleamidopropyl PG-Dimonium Chloride Phosphate Guar Hydroxypropyltrimonium Chloride Citric Acid Salicylic Acid Hydrolyzed Vegetable Protein Tetrasodium EDTA Ext. Violet 2 Methylparaben Stearamide AMP Violet 2 Suggested Use> Wet hair thoroughly, apply the shampoo, and lather well. Rinse and repeat if necessary. Use up to twice weekly or as needed when hair appears brassy. For enhanced brightness and color, leave the second lather on for 3-5 minutes before rinsing thoroughly.