Shopping 3.0 Shopping The Internet Or Both
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Shopping 3.0 Shopping The Internet Or Both
Retailers Are In Difficult Times. The Recession, Global Competition, Government Regulation And The Growth Of The Internet Mean That Costs Are Rising But Margins Are Increasingly Squeezed. Cor Molenaars Shopping 3.0 Offers An Engaging, Convincing And Well-researched Manifesto For The Future Of Retailing; A Manifesto Which Encourages Retailers To Switch Their Approach From A Strategy That Is Based Around Transactions To One That Is Based Around Customers.
- 品牌: Taylor & Francis Ltd
- 类别: 商业、 金融与法律
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语言: English
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作者: Cor Molenaar
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出版日期: 2016-11-11
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页数: 228
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出版社／标签: Taylor & Francis Ltd
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格式: Paperback
- Fruugo ID: 547276403-1105205440
- ISBN: 9781138255944
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