Social Media Principles and Applications examines social media in interpersonal massmediated educational organizational and political settings. Social media technologies take on many different forms including social network sites like Facebook and blogs wikis online video and photosharing sites e.g. Pinterest rating and social bookmarking sites and videotext chatting sites e.g. Skype. Beginning with the principles of social media Sheldon disassembles applications of social media in a variety of settings to understand who is using social media how they develop meaningful relationships and how they use social media during major events. Sheldon also delves into the political educational commercial and privacy issues of social media use making this an excellent resource for communication psychology and social media scholars. show more