Soda Goes Pop: Pepsi Cola Advertising and Popular Music

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Soda Goes Pop: Pepsi Cola Advertising and Popular Music

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Soda Goes Pop: Pepsi Cola Advertising and Popular Music

CN¥379.00

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由……售出:

CN¥379.00

保存 CN¥80.00 (17%)

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CN¥459.00
有货
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14天退货政策

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描述

Soda Goes Pop: Pepsi Cola Advertising and Popular Music

How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsis music marketing practices in particular had on other brands the advertising industry and popular music itself? Soda Goes Pop investigates these and other questions around the relationships between popular music and advertising.
  • Fruugo ID: 434364819-911572181
  • ISBN: 9780472054022

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  • STANDARD: CN¥60.49 - 之间的交付 周一 02 二月 2026–周五 20 二月 2026

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