Sports Sponsorship Principles And Practices
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Sports Sponsorship Principles And Practices
This Book Focuses On How The Sponsorship Of Sports Works: The Costs, The Goals, Evaluation And Selection Of The Property A Sponsor Chooses, How To Activate A Sponsorship, How To Create A Brand Association, Public Relations And Brand Image Possibilities. Anything Is Possible In A Sponsorship, It Is Simply What The Sponsor And The Property Can Agree To During Their Negotiations. There Is, For Example, The Opportunity For Product Category Exclusivity--no Competing Brand At A Particular Location.
- 品牌: McFarland and Company, Inc
- 类别: 体育与兴趣爱好
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语言: English
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作者: John A. Fortunato
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长度: 228
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出版日期: 2013-08-14
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出版社／标签: McFarland and Company | Inc
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格式: Paperback
- Fruugo ID: 529047424-1074283126
- ISBN: 9780786474318
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